Tirgu-Mures, Romania

DIGITRANS – “DIGITAL PRODUCT DEVELOPMENT IS VERY DIFFERENT THAN IT USED TO BE” -12-12-2017

IGITRANS – “DIGITAL PRODUCT DEVELOPMENT IS VERY DIFFERENT THAN IT USED TO BE” -12-12-2017

Digitization presents enormous chances and challenges to all companies. One of them is the development of new digital products that needs to be consistently thought of today by the user. Especially small and medium-sized enterprises (SMEs) need support. DIGITRANS wants to provide this assistance with a two-stage process – divided into innovation and transformation process. In November, the publishing house Verlag Herder from Freiburg (DE), with five participants, went through the so called business model workshop developed within the DIGITRANS method framework – together with four employees from MFG and Reutlingen University. Oliver Hübsch, Managing Director IT / Digital at Herder, speaks in an interview about the one-day event held at the Böblinger Herman Hollerith Center

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