DIGITRANS – DIGITAL TRANSFORMATION BUSINESS CASE – 07.02.2018
DIGITRANS – DIGITAL TRANSFORMATION BUSINESS CASE – 07.02.2018
There are many misconceptions that SMEs have about Digital Transformation. One of the biggest misconceptions is that they believe digital transformation to be taking an existing product and putting it on an e-commerce site or simply just digitizing a customer experience. However, digital transformation is much more than that. It is constantly rethinking and reinventing the business itself.
There are many great examples of SMEs in the Danube region that have done just that. One is a company founded in 1966 that completely reinvented it’s business and is now making 10 million € per year. Another such company is a company in the creative industries that underwent massive changes in its value proposition with digital transformation. Such great case studies, offer us a unique opportunity to learn from companies that have undergone this journey.
Another company that we interviewed is a company with 20 employees and 1,3 million € in yearly revenue. It was founded in 1994 and is operating in the creative industry sector.
DIGITRANS – “ENTREPRENEUR BREAKFAST” – INTRODUCTION TO UPCOMING DIGITRANS WORKSHOPS – 25.01.2018 DIGITRANS – OPPORTUNITIES OF DIGITAL TRANSFORMATION – FORMS OF DIGITALIZATION ALONG THE VALUE CHAIN – 21.03.2018
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